What Is Headless Commerce? A Practical Guide for Growing Brands
Headless commerce is an ecommerce architecture that separates the customer-facing storefront (the "head") from the commerce backend that manages products, carts, orders and checkout. The two communicate through APIs, so brands can build a fast, fully custom frontend in a framework like Next.js while keeping a proven platform such as Shopify Plus, BigCommerce or Adobe Commerce underneath.
· 9 min read
